RESTON, VA, August 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the online search market in India, indicating that Google Sites commanded the strong majority of searches conducted in this developing market.

Google Sites Ranks as Top Indian Search Property

Google Sites ranked as the top search property in India with more than 1 billion searches conducted in June, representing 81 percent of the market. Yahoo! Sites ranked second with 9.4 percent, followed by Ask Network (1.9 percent) and Microsoft Sites (1.7 percent). Indian Internet portal Rediff.com ranked fifth with 1.5 percent. Continue Reading »

- J&L Interactive Acquires PaidInclusionExpert.com
“This is an exciting step for J&L Interactive,” said John Vachna, J&L Interactive Chief Media Strategist. “Adding PaidInclusionExpert.com to our program will further strengthen our position as an industry leader. This acquisition enables us to meet the growing demands of our SEO clientele looking to jump start with page 1 Yahoo listings in 48 hours.”

- Overview of the Australian Advertising Industry for 2008
Snapdata’s Snapshots Australia Advertising 2008 provides 2007 year-end market size data, with 2008 estimates, 5 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the Australian advertising market and covers newspapers, television, radio, magazines, internet, outdoor, cinema and other print media advertising. Market value is based on gross advertising expenditure. The data is supplied in both graphical and tabular format for ease of interpretation and analysis. The Snapshots Australia Advertising 2008 forms part of Snapdata’s Media industry coverage.

BOSTON–(BUSINESS WIRE)–According to Strategy Analytics’ Digital Media Index (DMI), revenue growth in digital media slowed to 0.8% quarter-on-quarter in Q2 2008, down from 3.3% in the previous quarter and 3.4% in the same period last year. Google, up 3.5% quarter-on-quarter, was the only one of the five largest companies in the index that went against the general trend.

On a trailing twelve months basis, Strategy Analytics’ Digital Media Index grew 5.8% in Q2 2008 to reach 153, equal to a 53% increase from the index base year, as of December 31, 2006. Three companies managed to beat the quarterly index growth: Warner Music Group’s Digital Business, up 8.5%, Google, up 8.3% and Apple iTunes, up 7.3%.
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Nielsen Norman Group recognizes Eyeblaster for its ability to connect with users

New York, New York (August 19, 2008)–Eyeblaster, home of the world’s most innovative integrated marketing solutions, achieves highest recognition by Nielsen Norman Group for its Campaign Monitor, who named it one of the top 10 user interfaces (UI) of 2008. Campaign Monitor raises the bar for intuitive, efficient campaign management with its functional design that provides a clear graphic overview of campaigns. Continue Reading »

Latest results by comScore, Inc. show the company’s expanding internet reach

NEW YORK-Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property overall in the “Ad Focus” report) for July 2008 by comScore, Inc., the industry leader in online audience measurement. This placement ranks Epic among the very top for specialty or niche ad network players, and within range of the largest horizontal ad networks – while only counting a portion of Epic’s overall traffic, with the rest coming from search via its performance search business. The company’s monthly reach through the Azoogle Ad Display Network now spans more than 40 million unique visitors a month. July marks the first time the company or any of its business units have been publicly ranked by comScore, Inc. Continue Reading »

- Search Engine Marketing (SEM/SEO) industry thrives as Search Engine Strategies (SES) kicks off in San Jose:
Led by Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and SearchEngineWatch.com, SES San Jose is known as the preeminent source of practical knowledge for search marketers. The event kicked off yesterday and will continue through Friday the 22nd. Attendees will participate in diverse sessions geared to address topics on Just the Basics, Social Media, Advanced Advertising, B2B Search, Organic Search, and many others. With more than 80 sessions designed for every skill level, SES San Jose provides the perfect atmosphere for those seeking knowledge, networking opportunities, career development and growth opportunities for their business. Continue Reading »

New Super Banner Ads Increase Sales at Retail Stores and Call Centers

SAN DIEGO, Calif.–(BUSINESS WIRE)–Analog Analytics, a digital advertising company specializing in integrating and optimizing interactive direct response marketing, today announced it will be offering “Super Banner” online ads to help retailers and online advertisers deliver innovative interactive marketing campaigns with higher ROI and conversion rates than ordinary banner ads. The Super Banner ads allow users to click on the banner to receive an E-coupon on their mobile handsets to redeem at participating retail stores or be connected automatically with a company’s call center.
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Industry-First Research Provides Valuable Step for Supporting Online Video Advertising

LOS ANGELES–(BUSINESS WIRE)–Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in May, 2008.
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